![]() I now leave this part completely blank. The reason being is that I want to target specific people who are actively searching for the relevant topic of the pin(s). Sometimes a person might not have shown previous interest in a particular topic such as cooking, but today they are specifically searching for a recipe. Should I exclude that person from my campaign? Absolutely not! If the person is searching for a topic, I definitely want my pin to show in their search. On occasion I do use the interests section, for example if the topic is particularly broad or unique and I don’t expect people to be actively searching for it. When setting up an ad campaign Pinterest will give you two options, ‘Interests’ and ‘Keywords’. You can use either one of these or both, or neither! When I first started running campaigns I used to use both. I would select several relevant interests and many keywords, making sure to definitely cover all bases of what people might be searching for. But now I do things much differently…
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